Pizza Bandit brand Identity - Branding

Pizza Bandit is a food truck business local to Dayton, Ohio, specifically the Oregon District. My goal was to design their products to resemble their identity, as well as improve the overall appearance and brand. I redesigned Pizza Bandit’s boxes, bags, and food truck to fit the brand and the theme. I also designed social media ads to help promote the brand refresh. The design includes a cartoonish illustration of a bandit stealing pizzas with his raccoon sidekick. I used a patterned background with pepperonis to highlight the illustration and add direction. My design choices allow the brand to be more fun and stand out against competitors.